{"id":760,"date":"2025-03-13T10:36:11","date_gmt":"2025-03-13T09:36:11","guid":{"rendered":"https:\/\/toolbox.xavier-dhoosche.fr\/?p=760"},"modified":"2026-03-19T11:13:13","modified_gmt":"2026-03-19T10:13:13","slug":"webmarketing","status":"publish","type":"post","link":"https:\/\/toolbox.xavier-dhoosche.fr\/index.php\/2025\/03\/13\/webmarketing\/","title":{"rendered":"webmarketing"},"content":{"rendered":"\n<p>Logique intentionnelle<\/p>\n\n\n\n<p>Chaque publication doit avoir une cible et un objectif marketing<\/p>\n\n\n\n<p>Diff\u00e9rent KPI en fonction de l&rsquo;activit\u00e9<\/p>\n\n\n\n<p>Date de r\u00e9alisation colonne suppl\u00e9mentaire pour date<\/p>\n\n\n\n<p>Veille professionnelle importante pour fixer les KPI<\/p>\n\n\n\n<p>Travail de concepteur<\/p>\n\n\n\n<p>On garde le pr\u00e9visionnelle<\/p>\n\n\n\n<p>Cible on utilise les personnas<\/p>\n\n\n\n<p>A qui je m&rsquo;adresse qu<\/p>\n\n\n\n<p>On peut surfer sur une saisonnalit\u00e9 ou sur un th\u00e9me ou un territoire ou un pilier<\/p>\n\n\n\n<p>choisir la plateforme<\/p>\n\n\n\n<p>angle <\/p>\n\n\n\n<p>pour la certif un pitchou<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-1-1024x577.png\" alt=\"\" class=\"wp-image-764\" srcset=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-1-1024x577.png 1024w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-1-300x169.png 300w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-1-768x433.png 768w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-1.png 1189w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-2-1024x528.png\" alt=\"\" class=\"wp-image-765\" srcset=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-2-1024x528.png 1024w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-2-300x155.png 300w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-2-768x396.png 768w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-2-1536x792.png 1536w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-2.png 1601w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"331\" src=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-3-1024x331.png\" alt=\"\" class=\"wp-image-766\" srcset=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-3-1024x331.png 1024w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-3-300x97.png 300w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-3-768x248.png 768w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-3-1536x497.png 1536w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-3.png 1638w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-4-1024x562.png\" alt=\"\" class=\"wp-image-767\" srcset=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-4-1024x562.png 1024w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-4-300x165.png 300w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-4-768x422.png 768w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-4.png 1430w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>objectif marketing important saisonnalit\u00e9 important<\/p>\n\n\n\n<p>en fonction de la plate-forme 1 publication par plateforme<\/p>\n\n\n\n<p>mockups de post sur Figma et notion avec une impression \u00e9cran exemple anim\u00e9 visuel et texte.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"472\" src=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-5.png\" alt=\"\" class=\"wp-image-768\" srcset=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-5.png 678w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-5-300x209.png 300w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"580\" src=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-6.png\" alt=\"\" class=\"wp-image-769\" srcset=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-6.png 672w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-6-300x259.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"617\" height=\"531\" src=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-7.png\" alt=\"\" class=\"wp-image-770\" srcset=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-7.png 617w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-7-300x258.png 300w\" sizes=\"auto, (max-width: 617px) 100vw, 617px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"358\" src=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-8-1024x358.png\" alt=\"\" class=\"wp-image-771\" srcset=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-8-1024x358.png 1024w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-8-300x105.png 300w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-8-768x269.png 768w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-8.png 1421w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"499\" src=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-9.png\" alt=\"\" class=\"wp-image-773\" srcset=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-9.png 944w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-9-300x159.png 300w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-9-768x406.png 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/figure>\n\n\n\n<p>bien marketer les objectif la cible doit appara\u00eetre<\/p>\n\n\n\n<p>le personna personnification de la segmentation de la cible une qualification de la cible<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"315\" src=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-10-1024x315.png\" alt=\"\" class=\"wp-image-774\" srcset=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-10-1024x315.png 1024w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-10-300x92.png 300w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-10-768x236.png 768w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-10.png 1278w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>bien remettre dans le contexte<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"374\" src=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-11-1024x374.png\" alt=\"\" class=\"wp-image-775\" srcset=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-11-1024x374.png 1024w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-11-300x110.png 300w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-11-768x280.png 768w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-11.png 1419w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-12-1024x410.png\" alt=\"\" class=\"wp-image-776\" srcset=\"https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-12-1024x410.png 1024w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-12-300x120.png 300w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-12-768x308.png 768w, https:\/\/toolbox.xavier-dhoosche.fr\/wp-content\/uploads\/2025\/03\/image-12.png 1477w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Id\u00e9al 2 post par plateforme par semaine =2 publications<\/p>\n\n\n\n<p>Publication mise en ligne du site<\/p>\n\n\n\n<p>Le segmenter en campagne<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Logique intentionnelle Chaque publication doit avoir une cible et un objectif marketing Diff\u00e9rent KPI en fonction de l&rsquo;activit\u00e9 Date de&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-760","post","type-post","status-publish","format-standard","hentry","category-web-marketing"],"_links":{"self":[{"href":"https:\/\/toolbox.xavier-dhoosche.fr\/index.php\/wp-json\/wp\/v2\/posts\/760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toolbox.xavier-dhoosche.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/toolbox.xavier-dhoosche.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/toolbox.xavier-dhoosche.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/toolbox.xavier-dhoosche.fr\/index.php\/wp-json\/wp\/v2\/comments?post=760"}],"version-history":[{"count":4,"href":"https:\/\/toolbox.xavier-dhoosche.fr\/index.php\/wp-json\/wp\/v2\/posts\/760\/revisions"}],"predecessor-version":[{"id":777,"href":"https:\/\/toolbox.xavier-dhoosche.fr\/index.php\/wp-json\/wp\/v2\/posts\/760\/revisions\/777"}],"wp:attachment":[{"href":"https:\/\/toolbox.xavier-dhoosche.fr\/index.php\/wp-json\/wp\/v2\/media?parent=760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/toolbox.xavier-dhoosche.fr\/index.php\/wp-json\/wp\/v2\/categories?post=760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/toolbox.xavier-dhoosche.fr\/index.php\/wp-json\/wp\/v2\/tags?post=760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}